AdWords Managed Accounts get shared damaging lists throughout accounts
In 2017, Google added the power to create and share damaging key phrase lists throughout accounts for Managed Accounts.
This was welcome information for advertisers who had been including the identical lists of damaging key phrase accounts manually or utilizing a script to automate cross-account damaging lists.
For accounts in a managed account, you possibly can arrange a single checklist of damaging key phrase within the top-level Shared Library that might then be related on the account stage.
Learn all about it in: AdWords Managed Accounts can lastly share damaging key phrase lists throughout accounts
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Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)
These columns are a snapshot in time and haven’t been up to date since publishing, until famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.
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Concerning the writer
Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing each day about search engine marketing, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter consultants. He additionally helps program our convention sequence, SMX – Search Advertising and marketing Expo.
Previous to becoming a member of Search Engine Land, Goodwin was Government Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.