Definition of Advertising and marketing Madness cartoon – Marketoonist
I’ve drawn a number of cartoons concerning the tendency of entrepreneurs to wish to change the whole lot, all of sudden, and on a regular basis. There’s an previous advertising truism that “entrepreneurs get bored with their promoting earlier than customers do.” The identical intuition to vary for the sake of change goes for each facet of selling, from logos to packaging to companies.
And but, there’s additionally a bent for entrepreneurs to get caught in a rut and observe the identical playbook again and again out of behavior. This can also apply to each facet of selling.
I lately stumbled throughout a helpful framework from HBR creator John Coleman that outlined strategic management as “the flexibility to carry two particular traits in stability: consistency and agility.”
“If organizational leaders are merely constant, they threat rigidity. In altering environments, they will wrestle to adapt and should cling to previous habits and practices till these practices turn out to be counter-productive, distracting them from the extra vital new work that must be carried out…
“However simply as consistency can turn out to be rigidity, agility can turn out to be an absence of focus when it isn’t tempered by consistency…
“It’s within the mixture of consistency and agility that leaders turn out to be strategic.”
I feel the identical framework can apply to manufacturers and advertising. It’s in that mixture of consistency and agility that entrepreneurs turn out to be strategic as properly.
Listed below are just a few associated cartoons I’ve drawn through the years:
“If advertising saved a diary, this is able to be it.”
– Ann Handley, Chief Content material Officer of MarketingProfs