Ford Plans New Electrical Pickup Truck to Tackle Tesla

Ford Plans New Electrical Pickup Truck to Tackle Tesla

  • Ford introduced plans for its subsequent electrical pickup truck.
  • Undertaking T3 will be part of the F-150 Lightning and Mustang Mach-E in Ford’s EV lineup.
  • Ford is coming after Tesla with its new EV technique.

When Ford’s new electrical car manufacturing unit in Stanton, Tennessee comes on-line in 2025, it should pump out a brand new technology of electrical pickup vehicles, the corporate introduced Friday.

The yet-to-be-named truck, code-named Undertaking T3, will be part of Ford’s in style F-150 Lightning electrical truck and the Mustang Mach-E SUV within the firm’s EV lineup. 

Particulars on the brand new truck are scant for now, however in a launch printed Friday Ford stated the T3 truck is being constructed for the digital age. This implies engineering an electrical pickup truck that’s “totally updatable, consistently enhancing, and helps towing, hauling, exportable energy and limitless new improvements house owners will need,” Ford stated.

T3 can be constructed on Ford’s EV mega-campus beneath building in Tennessee proper now. Ford introduced its dedication to constructed Blue Oval Metropolis, a sprawling electrical car and battery manufacturing web site, in 2021.

As soon as the brand new truck meeting line is full, it is going to be able to producing 500,000 electrical truck a yr at full manufacturing, Ford stated.

Ford's Blue Oval City under construction in 2023.

Ford’s Blue Oval Metropolis beneath building in 2023.

Ford Motor Co.

Ford has Tesla in its sights

Firstly of F-150 Lightning manufacturing in 2022, Ford CEO Jim Farley put EV chief Tesla squarely in Ford’s sights.

“We plan to problem Tesla and all comers to turn into the highest EV maker on the earth,” Farley stated on the time, when he additionally first hinted on the T3 undertaking. “That is one thing that nobody would have believed simply two years in the past from us.”

Since then, Farley has modeled a few of Ford’s methods after Tesla’s, together with an EV gross sales program that extra carefully resembles Tesla’s direct gross sales, partaking in a pricing conflict, and pushing to decrease manufacturing prices with the intention to squeeze extra revenue out of every car.

That manufacturing cost-saving effort is mirrored within the plans for the T3, which Ford stated could be engineered to be in-built a normal meeting plant that’s 30% smaller than conventional car factories.

Price-saving efforts can be key for the success of Ford’s electrical car enterprise, which this yr is on monitor to burn $3 billion this yr alone.