Meet the 26 Rising Stars Shaking up Model Advertising

Meet the 26 Rising Stars Shaking up Model Advertising

Meet the 26 Rising Stars Shaking up Model Advertising

Elyse Mallouk, VP of brand name advertising, Kickstarter

Elyse Mallouk


Mallouk is liable for constructing consciousness and affinity for the Kickstarter model throughout the whole breadth of the inventive business, from effective artwork to tabletop gaming. Beneath her two-year tenure, pledges from model channels have elevated by greater than 160%, in keeping with Kickstarter.

Beneath Mallouk’s management, the model advertising workforce in 2022 launched Witchstarter, an open name for tasks with a magical theme. It turned the most-funded open name in Kickstarter’s historical past, having pushed $9.5 million in pledges.

Mallouk’s workforce additionally operates Kickstarter’s Inventive Unbiased, which showcases greater than 1,000 interviews with individuals from the inventive group, designed to foster inspiration. The workforce additionally runs the annual Made 100 competitors, an annual open name for smaller tasks.

This 12 months, as a part of Kickstarter’s model consciousness efforts, Mallouk’s workforce plans on bringing extra visibility to its Ahead Funds program, which affords entry to bigger institutional backers — together with foundations, nonprofits, and different organizations. Final 12 months, for instance, Inventive Capital and Skoll Basis partnered to launch a $500,000 fund to assist tasks from Asian, Black, Indigenous, and Latinx creators within the US.

Previous to becoming a member of Kickstarter in 2018, Mallouk labored on the Whitney Museum of American Artwork, liable for producing its digital content material.