MIAMI, January 24, 2023–(BUSINESS WIRE)–Sensedia, a world chief in delivering API options for corporations adopting a extra digital, related, and open technique, at this time introduced that Lisa Arthur has joined the corporate as Chief Advertising Officer. Arthur brings a wide selection of selling management experience from Fortune 50 to start-ups. She has served as an business useful resource and skilled on advertising and marketing, advertising and marketing know-how, data-driven advertising and marketing, and buyer expertise, and authored Large Information Advertising: Find out how to Interact Prospects to Drive Extra Worth. Earlier than becoming a member of the management crew, she was a advertising and marketing advisor for Sensedia for 18 months.

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Sensedia, a world chief in delivering API options for corporations adopting a extra digital, related, and open technique, at this time introduced that Lisa Arthur has joined the corporate as Chief Advertising Officer. Arthur brings a wide selection of selling management experience from Fortune 50 corporations to start-ups. She has served as an business useful resource and skilled on advertising and marketing, advertising and marketing know-how, data-driven advertising and marketing, and buyer expertise, and authored Large Information Advertising: Find out how to Interact Prospects to Drive Extra Worth. Earlier than becoming a member of the management crew, she was a advertising and marketing advisor for Sensedia for 18 months. (Picture: Enterprise Wire)

“Lisa brings confirmed expertise by way of her advisory work with AI-based start-ups and fast-growth worldwide manufacturers like Sensedia and has served earlier CMO roles with Akamai, Teradata/Aprimo and Relativity, making her the best advertising and marketing chief to help the corporate’s progress and success as we develop our buyer base all through North America. Her insights in tech advertising and marketing and 30+ years of senior management expertise are precisely what we have to proceed fueling our customer-driven progress,” stated Marcilio Oliveira, Sensedia’s Co-founder and Chief of Progress. “We’re thrilled to welcome her to Sensedia’s C-suite.”

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Arthur will work with Oliveira and different senior crew members to develop methods to ship the corporate’s imaginative and prescient for prime and environment friendly progress with an expanded international footprint for years to come back. “Sensedia is a acknowledged chief in API technique and options, and their prospects are delighted with the worth and ease of digital integrations. I’m thrilled to guide our international advertising and marketing efforts as we assist purchasers in North America turn out to be extra digitally open, agile, and related,” Arthur stated. “Our progress potential is excellent, and I am excited to see what the longer term holds for the group and its prospects.”

About Sensedia

Sensedia leads fashionable integration by supporting corporations to turn out to be extra digital, related and open by way of a know-how platform and experience in APIs and Microservices. Modern enterprises depend on Sensedia as their accomplice in API Administration, Microservices, Service-Mesh, Open Banking and Insurance coverage. Sensedia helps API methods to assist companies quickly allow legacy integration, convey digital services and products to market quicker, combine channels, allow accomplice ecosystems, and create fashionable multi-cloud/hybrid architectures. Sensedia was not too long ago acknowledged as a Chief by Forrester Analysis in its not too long ago printed report “The Forrester Wave™: API Administration Options, Q3 2022. Extra at Sensedia.com.

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Contacts

Media Contact:
Paul Wilke
Upright Place Communications for Sensedia
[email protected]
+1-415-881-7995