Snap CMO Kenny Mitchell to Exit, Colleen DeCourcy Tapped to Lead Advertising
After virtually 4 years within the position, Kenny Mitchell is departing as Snap’s chief advertising and marketing supply “to pursue one other alternative,” the corporate introduced. The Snapchat mum or dad is selling Colleen DeCourcy to guide advertising and marketing at Snap, after she has served as chief inventive officer since February 2022.
Mitchell will formally depart Snap subsequent month following the corporate’s NewFronts presentation on Might 2. As Snap’s new head of selling, DeCourcy will report on to CEO Evan Spiegel.
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“Kenny is a devoted, considerate and decided chief who has constructed our advertising and marketing staff, helped us to launch numerous merchandise and created a few of our most impactful campaigns, together with ‘Actual Buddies’ and ‘Open Your Snapchat,’” Spiegel mentioned in an announcement. “Maybe most significantly, he’s a real staff participant and has labored tirelessly to assist our staff. I’ll sincerely miss working with Kenny.”
Concerning DeCourcy’s appointment, Spiegel mentioned: “Colleen has already made a big impression since becoming a member of Snap, and I’m desirous to see what she is going to accomplish main our advertising and marketing staff.”
Information of the advertising and marketing management change comes forward of the corporate’s fifth annual Snap Companion Summit this Wednesday (April 19) being held in Santa Monica.
Mitchell, a consumer-marketing veteran, joined Snap in June 2019 as the corporate’s first CMO. He beforehand labored at McDonald’s, Gatorade, NBC Sports activities Group and NASCAR.
DeCourcy, as Snap’s advertising and marketing chief, will retain the tile of chief inventive officer, which she additionally beforehand held at advert company Wieden+Kennedy.
Since becoming a member of Snap, she has led Snap’s world inventive efforts, constructing out its inventive advertising and marketing capacities and launching new campaigns. That has included Snap’s 2023 model marketing campaign, “Wait’ll You See This,” centered on “celebrating the enjoyment, irreverence and spontaneity of speaking along with your actual mates in enjoyable, surprising methods,” per the corporate.
In 2022, DeCourcy launched Snap’s first Oscars industrial spot, impressed by Apple TV+’s “CODA,” the primary movement image starring a predominately Deaf forged in main roles, which ended up profitable the Academy Award for finest image. The advert reveals individuals utilizing Snapchat’s augmented-reality Lenses to be taught American Signal Language.
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