Sticker printing: What are the best materials for marketing and packaging?

Have you been reading about sticker marketing and are ready to elevate your business with stickers? Congratulations, that is a great choice. But now, you are probably wondering what’s next. How can you make sure you choose the best material for your stickers? 

We are here to help you out. In this blog post, we will talk you through the three most popular packaging materials and give you plenty of examples to go with each. After reading this, you will know everything you need to know about sticker printing and materials. 

Does that sound good? Then let’s get straight to it. 

  1. Brand it with effect materials 

Are you looking for out-of-the-ordinary stickers you can use to highlight the quality of your products? Then effect materials are perfect for you. When thinking about stickers, you might picture a standard white vinyl sticker. However, there are many more options available. 

Effect materials have a vinyl base. But instead of white, this base can be silver, gold, holographic, metallic, transparent or even fluorescent. You see, there are plenty of options for you. 

You can create different looks depending on the inks used. Let the effect material shine through or have your sticker printers of choice print white between the material and your colors to achieve an opaque appearance. 

Using effect stickers, you can elevate even the most simple product packaging and create a luxurious, premium look. 

  1. Give away vinyl stickers

Did you know that giving away stickers is a real power move? When we receive free stickers, we do not see them as advertising, but consider them to be a gift. The giving of gifts has long been established as a marketing strategy because it simply works. 

When we receive a gift, we want to return the favor to the person who has given it to us. As a business, this can mean that your customers are more likely to buy from you again or recommend you to their friends and colleagues. 

Free stickers are a great way to elevate your product packaging and create a memorable unboxing experience. We recommend using vinyl stickers to give to your customers. These are the most versatile and are scratch- and waterproof. This enables your customers to use them in any way they like. 

  1. Spread your message with sustainable materials 

The sticker industry is constantly developing and exploring new materials. This means that you are not stuck with traditional plastic stickers. Instead, there are plenty of sustainable and compostable sticker materials available. 

As a rule of thumb, these materials are not as resistant as a classic vinyl sticker, and should mostly be used indoors. There are, however, certain bioplastics that last up to six months outdoors, so there is something for everyone. 

These stickers are ideal for environmentally conscious brands that have already invested in biodegradable packaging materials. With biodegradable stickers, you can finalize your packaging and add extra information to let your customers know that it is fully compostable. 

Sustainable stickers are a great way for you to share your values and beliefs with your customers, without having to compromise on look, price or functionality. 

Did you find your favorite materials and are ready to choose your custom stickers? We are so excited to see what you are going to be creating. Please share your results and experience in the comments below.