TAA Names Smith As Director Of Advertising and marketing, Communications – Horse Racing Information
The Thoroughbred Aftercare Alliance is happy to announce the hiring of Samantha Smith, who will probably be becoming a member of the crew as the brand new Director of Advertising and marketing and Communications, efficient Monday.
Smith brings a wealth of expertise and experience to the place. A graduate from the College of Kentucky’s animal science program, she has 10 years of Thoroughbred trade work expertise, together with 5 years of trade advertising and marketing and communications with quite a lot of equine associations, together with the Thoroughbred Homeowners and Breeders Affiliation, The Jockey Membership Security Web Basis, and the Horse Racing Ladies’s Summit.
In her new function, Smith will probably be chargeable for main and overseeing all advertising and marketing initiatives on the Thoroughbred Aftercare Alliance. She is going to work intently with the chief crew, the Communications Committee, and TAA’s accredited organizations to develop and implement advertising and marketing methods that align with the corporate’s total objectives and aims.
“We’re excited to have Samantha Smith be a part of the Thoroughbred Aftercare Alliance as our Advertising and marketing and Communications Director,” mentioned TAA President Jeff Bloom. “Because the TAA has grown through the years our demand for skilled communications and advertising and marketing has expanded. Her wealth of expertise along with her ardour for aftercare will probably be an important asset to our crew.”
Already an advocate for Thoroughbred Aftercare, when not working Smith may be discovered using her Godolphin rehomed off-the-track Thoroughbred Superfection, aka “Shaylon.”
“In my skilled profession I’ve a eager curiosity within the sport of Thoroughbred racing, significantly in any space the place I can assist efforts to advertise and develop the game, educate others, or enhance security, welfare, and aftercare initiatives,” Smith mentioned. “In my private life, with my very own former racehorse, I particularly have a ardour for Thoroughbred aftercare. I sit up for becoming a member of the crew at TAA and selling all of the Thoroughbred has to supply after racing.”